Hyppo is a **Data Marketing Agency** specializing in **data-driven marketing strategies** that are designed to **scale businesses**. Their core mission is to generate **omnichannel strategies to maximize the effectiveness of the customer lifecycle**, covering every stage from acquisition and activation to engagement, retention, and referral campaigns. They leverage **real-time data** to empower their clients with informed decision-making for business growth.

Hyppo offers a comprehensive suite of services, categorized into main product offerings:

*   **Marketing Automation Management:**
    *   Hyppo builds and executes clients' **customer lifecycle strategies through omnichannel campaigns**.
    *   A central component is the **Customer Data Platform (CDP)**, which consolidates all customer information in one place and keeps it updated in real-time.
    *   They connect the CDP to clients' CRM systems to facilitate **real-time automated campaigns**.
    *   Their approach includes designing **hyper-segmented and personalized experiences at scale** using platforms like Customer.io, ensuring updated user profiles, key attributes for action, dynamic segmentations, and easy creation/maintenance.
    *   They implement **automation journeys** with visual, user-friendly tools for workflow design, enabling interaction with internal systems (e.g., creating coupons, orders, updating user data).
    *   Triggers for automation are based on user interactions, allowing the shaping of a user's path according to their reactions to stimuli.
    *   They utilize **A/B testing and optimization** for continuous improvement in campaigns, tracking success and user reactions, and exporting data for detailed visualization dashboards.

*   **Growth as a Service Model:**
    *   This model encompasses a full suite of services and digital strategy solutions that span the **entire user lifecycle: acquisition, activation, retention, and loyalty**.
    *   Hyppo's current objective is to **productize their services** for enhanced efficiency and consistency, aiming to build a replicable "playbook" for new clients.
    *   They focus on creating **scalable solutions** that are easily adaptable, providing both internal scalability for Hyppo and significant value to their customers.
    *   This approach involves **standardized builds with slight customizations**, delivering a tailored feel to the client while directly impacting metrics with fewer hours invested by Hyppo.
    *   Hyppo aims to **set the rhythm** of the strategic execution, leading to more predictable outcomes, improved metrics monitoring, iterative improvement processes, and clear paths for cross-selling and up-selling.

*   **Paid Media Management:**
    *   Hyppo manages Paid Media with a **Growth Mindset**, co-creating digital strategies and supporting first-class execution across all self-managed platforms.
    *   Their focus is on **acquiring high-value customers** by using data to drive repeat business, and they combine both external and internal channels to **increase Return on Investment (ROI)**.

*   **Data Analytics & Visualization:**
    *   They actively work with clients' data, including **building Customer Data Platforms (CDP) to centralize all customer information**.
    *   Hyppo develops **integrations and data processing solutions**, and generates **data visualizations** to monitor business performance and measure the impact of marketing efforts.
    *   This service involves setting up CDPs, analyzing key metrics, generating **Key Objectives and Key Results (OKRs)**, and merging offline and online metrics to create comprehensive customer-level data profiles for automation tools.
    *   Their data management capabilities include identifying critical points in the customer lifecycle by analyzing data, generating indicators for improvement opportunities, and using advanced models to process information and extract key customer attributes.

**Hyppo's Approach and Methodology:**

*   **Expert Team:** Composed of professionals with diverse experience in Marketing, Growth, and Data, who design strategies and plan scalable tactics. Their team includes consultants, marketers, product managers, data scientists, and developers.
*   **Data-Driven Mindset:** Decisions are strictly based on results, with channels and media selected according to their performance across the user lifecycle.
*   **Tech Geeks:** They engage in continuous research to apply the best technological solutions and features to enhance business processes.
*   **Adaptive Workflow:** Their operational method is flexible and evolves to maximize management agility in daily operations.
*   **Feedback-Based Process:** They replace linear methodologies with a dynamic **growth loop** that includes strategy, planning, execution, control, analysis, optimization, and learnings.
*   **User Value Focus:** Hyppo moves beyond cost-per-transaction metrics to consider the **cost versus the value of the acquired user**, aiming to improve overall business profitability. They strive to maximize the value of each user by providing personalized treatment tailored to their stage in the customer lifecycle.
*   **Strategic Integrations:** They integrate tools with historical data sources and real-time actions to generate precise triggers, maximizing impact by leveraging and developing all communication channels in a coordinated manner.

**Key Partnerships and Technology Stack:**

Hyppo is a **certified partner of Customer.io**, which they sell and implement. Customer.io serves as their **omnichannel communication platform** and is instrumental in building their CDP, enabling them to launch campaigns in real-time across all channels.

Hyppo also offers **GoChat**, their own conversation management tool, mainly used for **WhatsApp message automation** but also capable of handling bots and human agent conversations across other messaging channels like Facebook or Instagram. GoChat is fully integrated with Customer.io.

Their technology stack largely relies on the **Google ecosystem**, including:
*   **Gmail** for email communication.
*   **Google Calendar** for scheduling and meetings.
*   **Google Meet** for virtual meetings, with AI notes and recording features.
*   **Google BigQuery** for working with client data.
*   **Looker Studio** for data visualization.
*   **AI Tools:** Gemini Pro, NotebookLM (research and writing assistant), AI Studio (for prototyping generative AI applications), and embedded AI use in Gmail, Google Sheets, and Google Slides.

Other tools and platforms Hyppo utilizes include:
*   **Fluent Forms** for surveys and form generation, integrating with Customer.io and exporting data to BigQuery.
*   **WhatsApp** as a main tool for internal and external communication.
*   **Slack** for formal messaging, being tested with US clients.
*   **Notion** for documentation and tracking.
*   **Metabase** to query and access client databases not in BigQuery.

**Target Audience and Geographical Reach:**

Hyppo primarily serves clients in **LatAm (Latin America)** across more than five countries, with plans to expand into the **United States** through their partnership with Customer.io. They aim to standardize their services and target **B2C sector clients with strong digital commerce**.

Hyppo finds a particular fit with two types of clients:
*   **Traditional mid-to-large companies** whose e-commerce operations have grown significantly but lack expertise in Growth methodology, data management, and lifecycle strategies.
*   **Startups** that need a "one-stop shop" for solutions ranging from performance marketing to marketing automation, and where Hyppo can bridge the gap between marketing and technology.

They also categorize clients by growth stage:
*   **Start-ups:** Helping them scale from early/seed stages, validate products, channels, and audiences through high-velocity experimentation.
*   **Scale-ups:** Focused on improving overall funnel performance and building scalable growth and analytics stacks.
*   **Corporates:** Assisting in modernizing products and capabilities, building customer-insight engines, and implementing personalized marketing automation.
Hyppo is **industry agnostic**, working with clients from tech and e-commerce to professional services.

**Impact and Results:**

Clients using Hyppo's solutions, such as the GoChat bot qualification flow, have reported significant improvements. One customer support supervisor noted a **60% boost in efficiency**, managing 2,000 tickets monthly with the same resources after implementation. Another CX Manager highlighted improved response times and the ability to focus on critical conversations by automating repetitive inquiries and smart routing. This demonstrates Hyppo's ability to help clients **increase engagement, reduce churn, save time and resources, and make real-time connections**.