Trusted by customers who took action and got results
Data marketing
Hyppo is a data marketing agency: we use the data your business already generates to build marketing strategies that compound over time. We unify every customer interaction in a CDP, build the measurement and activate channels on real behavior, not assumptions.
Data marketing is marketing decided by first-party data: who each customer is, what they bought, which channel they respond to and what they are worth over time. The alternative is what most companies do: decide by intuition and measure with whatever metrics each platform wants to show.
The difference shows in the hard decisions. When to cut a campaign that "looks good" but is not incremental. Which customers should not get the discount. Which cohort justifies spending more on acquisition. Without unified data, those questions get answered by guessing.
Everything starts with a single source of truth. We implement Customer.io as the CDP and unify web, ecommerce, CRM, offline sales and support into a single profile per customer. We are official partners, with an implementation library that gets a new workspace operational in days.
With the base built, activation is the visible part: behavioral segments, lifecycle flows, audiences for paid, offline conversions in the platforms, and reporting that separates incremental revenue from what would have happened anyway.
The Bigbox implementation went to production in 15 days and was replicated across five countries. Aeromexico, Takenos and Zebrands run on data architectures we built and maintain. The public testimonials on the Customer.io partner directory come from these projects.
We operate for brands across LATAM, with dedicated pages for our main markets:
Trusted by customers who took action and got results
Customer.io Platinum Partner
Reviews published by clients on the Customer.io agency directory.
★★★★★A tech partner that genuinely makes a difference
Working with Hyppo has been a very positive experience for our business. Their automation expertise let us optimize journeys and improve conversion results on the back of technology. They also stand out for their human quality and their ability to understand what the business needs and get the most out of the platforms.
★★★★★Smart, fast, committed and resourceful team
A genuinely exceptional partner. Beyond being smart and fast, the team brought real human warmth and a creative problem-solving mindset to every challenge. They were remarkably flexible, often helping us define what we actually needed when we couldn't articulate it ourselves. They organized our thinking, structured our data, and helped us unlock value we didn't know we had.
★★★★★A partner to scale with
Hyppo supported us end to end: from the technical integrations to the analysis and build-out of automated campaigns for every stage of the lifecycle. Their strategic approach, their execution and their attention to detail made a big difference.
★★★★★Excellent service
A company we would highly recommend: very reliable, with a lot of support and always available to sort out any issue.
It builds and operates a business’s marketing data infrastructure: customer data unified in a CDP, reliable measurement per channel, behavioral segmentation and automated activation across email, WhatsApp, paid and offline. Marketing gets decided with first-party data instead of intuition.
A Customer Data Platform unifies all of a customer’s interactions (purchases, clicks, emails, messages, visits) into one actionable profile. It enables segmenting by real behavior, automating relevant communication and measuring each customer’s value over time. Hyppo implements and operates Customer.io as the CDP.
If your customer data lives in systems that do not talk to each other, if every platform reports a different sales number, or if your campaigns treat a new customer the same as a three-year-old one, yes. The common symptom is having dashboards and still deciding blind.
With our library of flows and event schemas, a Customer.io implementation is operational in days and fully in production in weeks. The Bigbox implementation was live in 15 days and then replicated across five countries.
No. The accounts, the CDP workspace and the data always belong to your company. Hyppo operates with team access you can revoke at any time. It is one of the three questions we recommend asking any agency before signing.
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