Data & measurement
Lima and the rest of Peru browse differently: what that means for your store
In Peru, Lima holds 55% of home internet connections. The rest got online through phones, not broadband. What that means for your campaigns.
Articles
Data & measurement
How to measure a loyalty program: our talk at LOMA 2026
Redemptions and participation rise even when a program changes no purchase at all. The five-step method and holdout design we presented at LOMA 2026.
Data & measurement
How to manage the WhatsApp groups your operation runs on
Couriers, sales reps and suppliers coordinate in WhatsApp groups that live on a phone. How to organize them, see which ones are active and keep the history.
Data & measurement
Cash payments in Mexico: when a cart is not abandoned, just pending
In Mexico, 17% pay in cash at a store and 13% pay cash on delivery, per AMVO. Why counting those orders as abandoned carts is a measurement mistake.
Data & measurement
Aguinaldo and sales: is the spike the date or your campaign
Argentine law pays the mandatory year-end bonus on the same two dates every year, to nearly the whole workforce at once. How to tell that effect apart from a campaign.
Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Data & measurement
Price increases and churn: how to know if that is why the customer left
In Argentina, prices go up almost every month. When a customer does not come back after one, price is not always the cause: how to isolate the real effect.
Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Data & measurement
Cart abandonment in Mexico: the four reasons behind the 84%
84% of online shopping carts in Mexico get abandoned before checkout, per AMVO. Four different reasons call for four different responses, not one generic email.
This is what we do for clients on this front:
See Digital Transformation →Other topics