Topic
The most expensive conversation in any marketing team is "why does this number not match that one?". You answer it once, by defining where each metric comes from and which system is the source of truth. Then you decide.
We write about CDPs, events, identity, attribution and dashboards, always from the practical side: what to track first, what can wait, and which implementation mistakes cost months of unusable data.
In Argentina, LTV in local currency rises on its own, carried by prices. How to separate real customer value from inflation noise, cohort by cohort.
Last click gives all the credit to the channel that closes and none to the one that created the demand. What each model rewards and which one fits your decision.
This is what we do for clients on this front:
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