Retention & lifecycle
How Customer.io Performs During Black Friday Send Volume
Customer.io rarely fails on Black Friday because the vendor goes down. It fails because journeys were never designed for the single highest-volume day of the year.
Articles
Retention & lifecycle
Silent churn in fintech: the account nobody cancels
In fintech, churn is rarely a cancel click. It is an account that goes quiet while staying technically active. The signals of a dormant user sit in the data.
Retention & lifecycle
Flight overbooking in Mexico: the compensation you are owed
In Mexico, denied boarding from overbooking requires 25% compensation no matter which option you pick. What the law says, and what airlines get wrong.
Retention & lifecycle
Flight Delays: Why the Silence Hurts More Than the Wait
Flight ops know the new estimated time before the passenger does. Why the silence hurts more than the delay, and how to close it with data that already exists.
Retention & lifecycle
Shein and Temu in Argentina: why it is not a permanent customer loss
64% of Argentines who bought from an international platform in 2026 did it only once, per CACE. What that means for a local ecommerce competing with Shein and Temu.
Retention & lifecycle
Why Most Black Friday Buyers Never Come Back
Cyber Monday 2025 discounts topped 30% and BNPL hit $1.03B, per Adobe. Why that buyer behaves differently from a real new customer, and how to tell them apart.
Retention & lifecycle
The Legal Year-End Bonus in Mexico Lands After Buen Fin
Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.
Retention & lifecycle
Día de la Madre in Argentina: the gift buyer is not your next customer
Argentina's Mother's Day ticket rose in pesos but bought less gift, per CAME. Counting that buyer as a new customer overstates your retention numbers.
Retention & lifecycle
Subscription Renewal With No Warning: Why It Ends in a Chargeback
When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
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