Topic
Scaling spend is easy. Scaling results is not. Most of the accounts we audit do not have a bidding problem: they have a structure problem, a burnt-creative problem, or an attribution problem that credits the last click for something that started three weeks earlier.
These are the account, creative and measurement guides we use to stop paid media from working as an island, disconnected from the rest of the customer lifecycle.
In Mexico, spending power concentrates on payday. How to align ad spend and lifecycle messaging to that biweekly cycle, instead of spreading it evenly.
This is what we do for clients on this front:
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