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• Home What we do, cases, clients and contact.

Services

• Growth Automation Strategy CDP, automated communication and measurable return.
• Coordinated Paid Ads Paid media coordinated with the rest of the funnel.
• Digital Transformation An audit of processes, stack and data, with dashboards.
• Marketing automation with AI The paid and growth packs with their pricing, and what we automate in each.

Agency

• Performance marketing agency Paid media optimized for customer value across LATAM.
• Growth agency Full-funnel growth on unified data.
• Digital marketing agency Four services, one strategy.
• Data marketing agency CDP, measurement and omnichannel activation.
• Hyppo in Argentina Argentine brands, inflation-adjusted measurement.
• Hyppo in Mexico Aeromexico, Zebrands and the Mexican calendar.
• Hyppo in Peru Innova Schools and regional clients with local operations.
• Hyppo for the US Nearshore: agency seniority on your time zone.

Products

• Products Our own product and the apps published on the marketplaces.
• whisper WhatsApp group management: activity, members, chat and API.
• Customer.io Tracker for Shopify How to activate the tracker in your store theme.
• Customer.io Tracker for Tiendanube Install, Write Key and app settings.
• GoChat Our conversational sales platform with AI agents over WhatsApp.

Work

• Grupo Garden Case co-branded with Customer.io: conversational sales at scale.
• Bigbox A Customer.io setup live in production in 15 days, across 5 countries.

Blog

• Blog index Every article, newest first, plus the guide by topic.
• Retention & lifecycle Cohorts, churn, reactivation, and the flows that hold up the second purchase.
• Paid media Account structure, creative fatigue, and attribution that does not lie.
• Data & measurement CDP, events, identity, and dashboards people use to decide.
• AI & automation What we automate today in real accounts, and what is still hype.
• Silent churn in fintech: the account nobody cancels In fintech, churn is rarely a cancel click. It is an account that goes quiet while staying technically active. The signals of a dormant user sit in the data.
• Duplicate customer profiles: why your CDP splits one person in two A visitor who browses anonymously, then signs up, can end up as two CDP profiles: one with history, one empty. Why the split happens, and how to check for it.
• Wallet interoperability in Peru: payments unified, customer data stayed split Since 2023 a BCRP mandate forced Yape, Plin and banking apps to interoperate: any wallet can now pay your QR. The sale still leaves no unified customer record.
• Flight overbooking in Mexico: the compensation you are owed In Mexico, denied boarding from overbooking requires 25% compensation no matter which option you pick. What the law says, and what airlines get wrong.
• The cooling-off cancellation is not churn: it is a 10-day right Every online purchase in Argentina can be cancelled within 10 days by law. Counting those cancellations as churn inflates the metric and hides the real problem.
• Flight Delays: Why the Silence Hurts More Than the Wait Flight ops know the new estimated time before the passenger does. Why the silence hurts more than the delay, and how to close it with data that already exists.
• A Blended LATAM Report Can Hide Which Country Is Actually Working A single blended LATAM number can look healthy while one country carries it and another quietly drags. How to split the report before deciding where budget goes.
• Selling on Mercado Libre in Peru: why the customer is not yours 50% of Mercado Libre Peru revenue already comes from small businesses, per GfK. What buyer data stays on the platform and never reaches the seller.
• In Mexico, the digital gap is no longer access, it is purchase Per INEGI, the urban-rural gap in online purchases in Mexico is 20.9 points, bigger than the gap in internet access (13.7 points). What it means for a campaign.
• Shein and Temu in Argentina: why it is not a permanent customer loss 64% of Argentines who bought from an international platform in 2026 did it only once, per CACE. What that means for a local ecommerce competing with Shein and Temu.
• Failed Delivery from an Incomplete Address: Why It Repeats The driver fixes the address to deliver, but the fix rarely reaches the order system: why the same delivery fails again on the customer's next order.
• Why Most Black Friday Buyers Never Come Back Cyber Monday 2025 discounts topped 30% and BNPL hit $1.03B, per Adobe. Why that buyer behaves differently from a real new customer, and how to tell them apart.
• Selling on social media in Peru: the order that only lives in the chat In Peru, 701,000 businesses sell through social media with no checkout of their own. What happens to the order when it only exists in an Instagram chat.
• The Legal Year-End Bonus in Mexico Lands After Buen Fin Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.
• Día de la Madre in Argentina: the gift buyer is not your next customer Argentina's Mother's Day ticket rose in pesos but bought less gift, per CAME. Counting that buyer as a new customer overstates your retention numbers.
• Subscription Renewal With No Warning: Why It Ends in a Chargeback When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
• What the WhatsApp 24-hour messaging window means for your business Reply to a customer outside WhatsApp's 24-hour window without an approved template, and the message does not send. How the rule actually works.
• Cash payments in Peru: the sale that leaves no customer data behind In Peru, 58% already use digital wallets, but over 70% of small-business sales still happen in cash. Here is what data gets lost in each one.
• The Día de Muertos Shopper Is Not a New Customer, They Are Seasonal An altar for Día de Muertos cost 18% more in 2025, per ANPEC. Someone who only buys for that date isn't a new customer: they come back next year.
• Cyber Monday Argentina: record revenue does not mean record margin Argentina's 2025 Cyber Monday booked $639 billion pesos with the highest average discount since 2021. How to separate more customers from more discount.
• The service no-show your dealership loses without noticing A customer books a car service appointment and never shows up. The dealership can't tell if they forgot, postponed, or switched to another shop. How to close that data gap.
• How to Reduce Account-Link Drop-off in Fintech Onboarding Account-link drop-off in fintech onboarding costs more than a failed KYC. What Plaid's published data on Stash shows, and how to track the real gap.
• Lima and the rest of Peru browse differently: what that means for your store In Peru, Lima holds 55% of home internet connections. The rest got online through phones, not broadband. What that means for your campaigns.
• How to measure a loyalty program: our talk at LOMA 2026 Redemptions and participation rise even when a program changes no purchase at all. The five-step method and holdout design we presented at LOMA 2026.
• How to manage the WhatsApp groups your operation runs on Couriers, sales reps and suppliers coordinate in WhatsApp groups that live on a phone. How to organize them, see which ones are active and keep the history.
• Cash payments in Mexico: when a cart is not abandoned, just pending In Mexico, 17% pay in cash at a store and 13% pay cash on delivery, per AMVO. Why counting those orders as abandoned carts is a measurement mistake.
• Aguinaldo and sales: is the spike the date or your campaign Argentine law pays the mandatory year-end bonus on the same two dates every year, to nearly the whole workforce at once. How to tell that effect apart from a campaign.
• Fintech cross-sell: why customers stay stuck on one product Every product inside a fintech tracks its own activation, but nobody measures how many customers use more than one. How to build that view without new data.
• When to Prep Your CRM for Black Friday and Cyber Monday US online spending already climbs in October, per Adobe Analytics. Why your CRM segments need to be ready before Cyber Week starts, not during it.
• Average order value in Peru ecommerce: why it is dropping In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
• Buen Fin in Mexico: The Demand That Does Not Need New Ad Spend Buen Fin pushes every brand to bid for the same shopper the same week. How to reach part of that demand without fighting that auction.
• Price increases and churn: how to know if that is why the customer left In Argentina, prices go up almost every month. When a customer does not come back after one, price is not always the cause: how to isolate the real effect.
• Airline no-shows: why a booking is not a completed trip What a no-show means in airlines, why it differs from a cancellation, and how it breaks post-flight messages when the CRM cannot tell the two apart.
• Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email Customer.io vs. Klaviyo for Shopify: where each one wins. Klaviyo covers native store events; Customer.io adds WhatsApp, support, and offline data.
• Cash on delivery in Peru: why an order is not a sale yet In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
• Programmatic Media Buying in Mexico: Reach Is Not Enough Without Your Own Data Programmatic buying purchases impressions, not customers. What data you need before scaling it in Mexico so it stops targeting people who already bought.
• Shipping notifications: how to turn them into a retention channel The shipping notification is the message customers open the most and brands use the least. How to turn it into a retention channel without adding a new one.
• Why WhatsApp beats email with US Hispanic customers A third of US adults use WhatsApp, and Hispanic adults use it most, per Pew Research 2025. Why that matters for confirmations, support and win-back.
• Building loyalty for a customer who pays through Yape, with no email on file In Peru, many Yape and Plin payments come with a phone number and a WhatsApp chat, nothing else. How to turn that chat into a loyalty channel, no email needed.
• Cart abandonment in Mexico: the four reasons behind the 84% 84% of online shopping carts in Mexico get abandoned before checkout, per AMVO. Four different reasons call for four different responses, not one generic email.
• Hot Sale in Argentina: how to tell new customers from pulled-forward sales Argentina's Hot Sale 2026 revenue grew 19%, but half of businesses sold in three days what they sell in three weeks. How to tell the two apart.
• Involuntary Churn: What It Is and How to Prevent It Involuntary churn is not a decision, it is a failed charge. How to separate it from voluntary churn, measure it on its own, and recover it with timely retries.
• Online course dropout: why enrollment does not predict who finishes Enrollment in an online course does not say who will finish it. How to measure completion by cohort and what to trigger before a student drops out.
• Auto dealership follow-up in Mexico: what happens after delivery In Mexico, most dealerships go quiet after handing over the keys. How to use the data already on file to stay relevant until the next purchase.
• The customer who paid in installments takes longer to come back In Argentina, a customer who financed a purchase in installments has less card room to buy again until it is paid off. How to read that timing right.
• Acquisition, conversion or retention: how to find where your problem is Revenue stalled and the reflex is to spend more on ads. Compare three numbers, new customers, conversion rate and repeat purchases, to find what broke.
• The second purchase: the metric missing from a new ecommerce report In a new ecommerce store the first sale is bought by the algorithm. The second sale shows whether the business works without paying for the same customer twice.
• Airline messaging: what changes before and after the flight For airlines and travel brands, the same message before and after a flight loses relevance. How to automate communication by trip stage.
• Interest-free installments: why order value rises without a better campaign In Argentina, more interest-free installments tend to inflate average order value. How to separate that financing effect from a campaign real performance.
• Sales closed on WhatsApp and paid via Yape: why your campaign misses them In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.
• Marketing on payday in Mexico: what changes every 15 days In Mexico, spending power concentrates on payday. How to align ad spend and lifecycle messaging to that biweekly cycle, instead of spreading it evenly.
• LTV with high inflation: the number that grows even when customers do not spend more In Argentina, LTV in local currency rises on its own, carried by prices. How to separate real customer value from inflation noise, cohort by cohort.
• Attribution models: why last click is lying to you Last click gives all the credit to the channel that closes and none to the one that created the demand. What each model rewards and which one fits your decision.
• Fintech onboarding: where users drop off before the first payment The steepest fintech onboarding drop-off happens in the hours right after signup, before the first funded deposit. How to track that decay curve and act on it.
• Customer retention: the three-stage framework we use Retention does not get fixed with a reactivation campaign. It gets fixed by placing every customer in their lifecycle stage and measuring where the base stops leaking.
• Answer engine optimization: how to get AI to cite your brand Classic SEO competes for the ranking. AEO competes for the citation. What changes when search answers instead of listing links, and the five things that actually move it.
• AI chatbots for business: how to pick the one that fits There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.
• What is a CDP: meaning, how it works and when you need one CDP stands for Customer Data Platform: it unifies each customer’s data into one actionable profile. How it works, CDP vs CRM vs DMP, types, cost and how to choose.

Events

• Uruguay Fintech Summit 2026 Customer.io and Hyppo, Gold sponsors: your fintech journey diagnostic.

Company

• About us Who we are and how we work.
• Careers Open applications.

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• Data Processing Agreement How we process personal data on our customers behalf.

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