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• Home What we do, cases, clients and contact.

Services

• Growth Automation Strategy CDP, automated communication and measurable return.
• Coordinated Paid Ads Paid media coordinated with the rest of the funnel.
• Digital Transformation An audit of processes, stack and data, with dashboards.
• Marketing automation with AI The paid and growth packs with their pricing, and what we automate in each.

Agency

• Performance marketing agency Paid media optimized for customer value across LATAM.
• Growth agency Full-funnel growth on unified data.
• Digital marketing agency Four services, one strategy.
• Data marketing agency CDP, measurement and omnichannel activation.
• Hyppo in Argentina Argentine brands, inflation-adjusted measurement.
• Hyppo in Mexico Aeromexico, Zebrands and the Mexican calendar.
• Hyppo in Peru Innova Schools and regional clients with local operations.
• Hyppo for the US Nearshore: agency seniority on your time zone.

Products

• Products Our own product and the apps published on the marketplaces.
• Customer.io Tracker for Shopify How to activate the tracker in your store theme.
• Customer.io Tracker for Tiendanube Install, Write Key and app settings.
• GoChat Our conversational sales platform with AI agents over WhatsApp.

Work

• Grupo Garden Case co-branded with Customer.io: conversational sales at scale.
• Bigbox A Customer.io setup live in production in 15 days, across 5 countries.

Blog

• Blog index Every article, newest first, plus the guide by topic.
• Retention & lifecycle Cohorts, churn, reactivation, and the flows that hold up the second purchase.
• Paid media Account structure, creative fatigue, and attribution that does not lie.
• Data & measurement CDP, events, identity, and dashboards people use to decide.
• AI & automation What we automate today in real accounts, and what is still hype.
• Acquisition, conversion or retention: how to find where your problem is Before raising ad spend, confirm whether the problem is acquisition, conversion or retention. Three simple numbers separate the three.
• The second purchase: the metric missing from a new ecommerce report In a new ecommerce store the first sale is bought by the algorithm. The second sale shows whether the business works without paying for the same customer twice.
• Airline messaging: what changes before and after the flight For airlines and travel brands, the same message before and after a flight loses relevance. How to automate communication by trip stage.
• Interest-free installments: why order value rises without a better campaign In Argentina, more interest-free installments tend to inflate average order value. How to separate that financing effect from a campaign real performance.
• Sales closed on WhatsApp and paid via Yape: why your campaign misses them In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.
• Marketing on payday in Mexico: what changes every 15 days In Mexico, spending power concentrates on payday. How to align ad spend and lifecycle messaging to that biweekly cycle, instead of spreading it evenly.
• LTV with high inflation: the number that grows even when customers do not spend more In Argentina, LTV in local currency rises on its own, carried by prices. How to separate real customer value from inflation noise, cohort by cohort.
• Attribution models: why last click is lying to you Last click gives all the credit to the channel that closes and none to the one that created the demand. What each model rewards and which one fits your decision.
• Fintech onboarding: where users drop off before the first payment The steepest fintech onboarding drop-off happens in the hours right after signup, before the first funded deposit. How to track that decay curve and act on it.
• Customer retention: the three-stage framework we use Retention does not get fixed with a reactivation campaign. It gets fixed by placing every customer in their lifecycle stage and measuring where the base stops leaking.
• Answer engine optimization: how to get AI to cite your brand Classic SEO competes for the ranking. AEO competes for the citation. What changes when search answers instead of listing links, and the five things that actually move it.
• AI chatbots for business: how to pick the one that fits There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.
• What a CDP is and when your business needs one A CDP unifies every customer interaction into a single actionable profile. What it actually does, how it differs from a CRM, and the signs your business already needs one.

Company

• About us Who we are and how we work.
• Careers Open applications.

Legal

• Privacy policy What data we process and on what legal basis.
• Terms and conditions Terms of use for the site and the services.

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