Performance marketing
Hyppo is a performance marketing agency running campaigns on Google, Meta, TikTok and LinkedIn for brands in Argentina, Mexico and Peru. The difference: we unify your customer data in a CDP and optimize budget for customer value, not just cost per click.
Most paid media accounts are optimized against platform metrics: reported ROAS, cost per conversion, clicks. The problem is that platforms take credit for sales that would have happened anyway, and nobody measures incrementality. When spend goes up and ROAS goes down, the answer is not pausing campaigns: it is measuring which part of revenue is actually incremental.
Our approach connects campaigns to the data your business already generates: online and offline purchases, customer lifecycle, product margin. Audiences get built on real behavior and budget goes where it creates new customers, not where the platform claims a conversion.
Full paid media stack management: Google Ads, Meta, TikTok, LinkedIn and programmatic under one strategy. Account structure, creative testing with cadence, audiences from your CDP, offline conversions imported into the platforms, and reporting that shows revenue rather than campaign metrics.
The team running the campaigns is the same team implementing the measurement. That removes the classic standoff between "the agency says it works" and "finance says it does not show": everyone looks at the same number.
We work with ecommerce, fintech, education and automotive brands across LATAM. At Grupo Garden we coordinate paid with conversational selling over WhatsApp for 10 car brands, with 94% of leads classified automatically. At Bigbox, full-funnel measurement went to production in 15 days and was replicated across 5 countries.
We operate for brands across LATAM, with dedicated pages for our main markets:
Trusted by customers who took action and got results

















Customer.io Platinum Partner
Reviews published by clients on the Customer.io agency directory.
★★★★★A tech partner that genuinely makes a difference
Working with Hyppo has been a very positive experience for our business. Their automation expertise let us optimize journeys and improve conversion results on the back of technology. They also stand out for their human quality and their ability to understand what the business needs and get the most out of the platforms.
★★★★★Smart, fast, committed and resourceful team
A genuinely exceptional partner. Beyond being smart and fast, the team brought real human warmth and a creative problem-solving mindset to every challenge. They were remarkably flexible, often helping us define what we actually needed when we couldn't articulate it ourselves. They organized our thinking, structured our data, and helped us unlock value we didn't know we had.
★★★★★A partner to scale with
Hyppo supported us end to end: from the technical integrations to the analysis and build-out of automated campaigns for every stage of the lifecycle. Their strategic approach, their execution and their attention to detail made a big difference.
★★★★★Excellent service
A company we would highly recommend: very reliable, with a lot of support and always available to sort out any issue.
It manages digital advertising campaigns oriented to measurable outcomes: purchases, leads, installs. That includes channel strategy, operating Google, Meta, TikTok and LinkedIn accounts, producing and testing creative, building audiences, and measuring how much revenue campaigns actually generate.
It depends on media spend and scope. At Hyppo, paid media packs with automation start at USD 1,500 per month, with pricing published on our AI marketing automation page. Media spend is paid separately, directly to the platforms.
We serve clients in Argentina, Mexico, Peru, Paraguay, Uruguay, Guatemala and the United States, with a team based in Buenos Aires. Campaigns are managed remotely with regular review meetings.
Google Ads (search, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), TikTok Ads, LinkedIn Ads and programmatic buying. The channel mix depends on the business: not every brand needs every channel.
With your data, not only the platform’s. We unify online and offline sales in a CDP, import offline conversions into the platforms and separate incremental revenue from revenue that would have happened anyway. Reporting shows sales and margin, not just reported ROAS.
First optimization signals show in 2 to 4 weeks, once campaigns leave the learning phase. Consistent results arrive in the second to third month, when measurement is complete and creative testing has a steady cadence.
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