Retention & lifecycle
Involuntary Churn: What It Is and How to Prevent It
Involuntary churn is not a decision, it is a failed charge. How to separate it from voluntary churn, measure it on its own, and recover it with timely retries.
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Retention & lifecycle
Cohorts, churn, reactivation, and the flows that hold up the second purchase.
Paid media
Account structure, creative fatigue, and attribution that does not lie.
Data & measurement
CDP, events, identity, and dashboards people use to decide.
AI & automation
What we automate today in real accounts, and what is still hype.
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Retention & lifecycle
Online course dropout: why enrollment does not predict who finishes
Enrollment in an online course does not say who will finish it. How to measure completion by cohort and what to trigger before a student drops out.
Retention & lifecycle
Auto dealership follow-up in Mexico: what happens after delivery
In Mexico, most dealerships go quiet after handing over the keys. How to use the data already on file to stay relevant until the next purchase.
Retention & lifecycle
The customer who paid in installments takes longer to come back
In Argentina, a customer who financed a purchase in installments has less card room to buy again until it is paid off. How to read that timing right.
Data & measurement
Acquisition, conversion or retention: how to find where your problem is
Before raising ad spend, confirm whether the problem is acquisition, conversion or retention. Three simple numbers separate the three.
Retention & lifecycle
The second purchase: the metric missing from a new ecommerce report
In a new ecommerce store the first sale is bought by the algorithm. The second sale shows whether the business works without paying for the same customer twice.
Retention & lifecycle
Airline messaging: what changes before and after the flight
For airlines and travel brands, the same message before and after a flight loses relevance. How to automate communication by trip stage.
Paid media
Interest-free installments: why order value rises without a better campaign
In Argentina, more interest-free installments tend to inflate average order value. How to separate that financing effect from a campaign real performance.
Data & measurement
Sales closed on WhatsApp and paid via Yape: why your campaign misses them
In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.