Retention & lifecycle
How Customer.io Performs During Black Friday Send Volume
Customer.io rarely fails on Black Friday because the vendor goes down. It fails because journeys were never designed for the single highest-volume day of the year.
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Retention & lifecycle
Cohorts, churn, reactivation, and the flows that hold up the second purchase.
Paid media
Account structure, creative fatigue, and attribution that does not lie.
Data & measurement
CDP, events, identity, and dashboards people use to decide.
AI & automation
What we automate today in real accounts, and what is still hype.
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Data & measurement
Two locations, one customer: why your business cannot tell it is the same person
A business that grows to a second location in Peru usually duplicates the customer too: each store logs them as new. How to merge that record.
AI & automation
Businesses in ChatGPT: what it is and how to claim your business
OpenAI opened Businesses in ChatGPT in beta. What Business Hub includes, how to claim and verify your business step by step, and what to do outside the US.
Retention & lifecycle
Silent churn in fintech: the account nobody cancels
In fintech, churn is rarely a cancel click. It is an account that goes quiet while staying technically active. The signals of a dormant user sit in the data.
Data & measurement
Duplicate customer profiles: why your CDP splits one person in two
A visitor who browses anonymously, then signs up, can end up as two CDP profiles: one with history, one empty. Why the split happens, and how to check for it.
Data & measurement
Wallet interoperability in Peru: payments unified, customer data stayed split
Since 2023 a BCRP mandate forced Yape, Plin and banking apps to interoperate: any wallet can now pay your QR. The sale still leaves no unified customer record.
Retention & lifecycle
Flight overbooking in Mexico: the compensation you are owed
In Mexico, denied boarding from overbooking requires 25% compensation no matter which option you pick. What the law says, and what airlines get wrong.
Data & measurement
The cooling-off cancellation is not churn: it is a 10-day right
Every online purchase in Argentina can be cancelled within 10 days by law. Counting those cancellations as churn inflates the metric and hides the real problem.
Retention & lifecycle
Flight Delays: Why the Silence Hurts More Than the Wait
Flight ops know the new estimated time before the passenger does. Why the silence hurts more than the delay, and how to close it with data that already exists.