Retention & lifecycle
Why Most Black Friday Buyers Never Come Back
Cyber Monday 2025 discounts topped 30% and BNPL hit $1.03B, per Adobe. Why that buyer behaves differently from a real new customer, and how to tell them apart.
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Retention & lifecycle
Cohorts, churn, reactivation, and the flows that hold up the second purchase.
Paid media
Account structure, creative fatigue, and attribution that does not lie.
Data & measurement
CDP, events, identity, and dashboards people use to decide.
AI & automation
What we automate today in real accounts, and what is still hype.
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Data & measurement
Selling on social media in Peru: the order that only lives in the chat
In Peru, 701,000 businesses sell through social media with no checkout of their own. What happens to the order when it only exists in an Instagram chat.
Retention & lifecycle
The Legal Year-End Bonus in Mexico Lands After Buen Fin
Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.
Retention & lifecycle
Día de la Madre in Argentina: the gift buyer is not your next customer
Argentina's Mother's Day ticket rose in pesos but bought less gift, per CAME. Counting that buyer as a new customer overstates your retention numbers.
Retention & lifecycle
Subscription Renewal With No Warning: Why It Ends in a Chargeback
When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
Retention & lifecycle
What the WhatsApp 24-hour messaging window means for your business
Reply to a customer outside WhatsApp's 24-hour window without an approved template, and the message does not send. How the rule actually works.
Data & measurement
Cash payments in Peru: the sale that leaves no customer data behind
In Peru, 58% already use digital wallets, but over 70% of small-business sales still happen in cash. Here is what data gets lost in each one.
Retention & lifecycle
The Día de Muertos Shopper Is Not a New Customer, They Are Seasonal
An altar for Día de Muertos cost 18% more in 2025, per ANPEC. Someone who only buys for that date isn't a new customer: they come back next year.
Data & measurement
Cyber Monday Argentina: record revenue does not mean record margin
Argentina's 2025 Cyber Monday booked $639 billion pesos with the highest average discount since 2021. How to separate more customers from more discount.