Retention & lifecycle
Fintech cross-sell: why customers stay stuck on one product
Every product inside a fintech tracks its own activation, but nobody measures how many customers use more than one. How to build that view without new data.
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Retention & lifecycle
Cohorts, churn, reactivation, and the flows that hold up the second purchase.
Paid media
Account structure, creative fatigue, and attribution that does not lie.
Data & measurement
CDP, events, identity, and dashboards people use to decide.
AI & automation
What we automate today in real accounts, and what is still hype.
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Retention & lifecycle
When to Prep Your CRM for Black Friday and Cyber Monday
US online spending already climbs in October, per Adobe Analytics. Why your CRM segments need to be ready before Cyber Week starts, not during it.
Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Paid media
Buen Fin in Mexico: The Demand That Does Not Need New Ad Spend
Buen Fin pushes every brand to bid for the same shopper the same week. How to reach part of that demand without fighting that auction.
Data & measurement
Price increases and churn: how to know if that is why the customer left
In Argentina, prices go up almost every month. When a customer does not come back after one, price is not always the cause: how to isolate the real effect.
Retention & lifecycle
Airline no-shows: why a booking is not a completed trip
A flight booking does not guarantee the passenger travels. Why no-shows break post-flight messaging, and how to separate the two events in the customer profile.
Retention & lifecycle
Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email
Klaviyo handles email and SMS well on Shopify. The limit shows up when automation needs data that is not born in the order: that is where Customer.io comes in.
Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Paid media
Programmatic Media Buying in Mexico: Reach Is Not Enough Without Your Own Data
Programmatic buying purchases impressions, not customers. What data you need before scaling it in Mexico so it stops targeting people who already bought.