Retention & lifecycle
Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email
Customer.io vs. Klaviyo for Shopify: where each one wins. Klaviyo covers native store events; Customer.io adds WhatsApp, support, and offline data.
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Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Paid media
Programmatic Media Buying in Mexico: Reach Is Not Enough Without Your Own Data
Programmatic buying purchases impressions, not customers. What data you need before scaling it in Mexico so it stops targeting people who already bought.
Retention & lifecycle
Shipping notifications: how to turn them into a retention channel
The shipping notification is the message customers open the most and brands use the least. How to turn it into a retention channel without adding a new one.
Retention & lifecycle
Why WhatsApp beats email with US Hispanic customers
A third of US adults use WhatsApp, and Hispanic adults use it most, per Pew Research 2025. Why that matters for confirmations, support and win-back.
Retention & lifecycle
Building loyalty for a customer who pays through Yape, with no email on file
In Peru, many Yape and Plin payments come with a phone number and a WhatsApp chat, nothing else. How to turn that chat into a loyalty channel, no email needed.
Data & measurement
Cart abandonment in Mexico: the four reasons behind the 84%
84% of online shopping carts in Mexico get abandoned before checkout, per AMVO. Four different reasons call for four different responses, not one generic email.
Retention & lifecycle
Hot Sale in Argentina: how to tell new customers from pulled-forward sales
Argentina's Hot Sale 2026 revenue grew 19%, but half of businesses sold in three days what they sell in three weeks. How to tell the two apart.
Retention & lifecycle
Involuntary Churn: What It Is and How to Prevent It
Involuntary churn is not a decision, it is a failed charge. How to separate it from voluntary churn, measure it on its own, and recover it with timely retries.