Data & measurement
How to manage the WhatsApp groups your operation runs on
Couriers, sales reps and suppliers coordinate in WhatsApp groups that live on a phone. How to organize them, see which ones are active and keep the history.
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Data & measurement
Cash payments in Mexico: when a cart is not abandoned, just pending
In Mexico, 17% pay in cash at a store and 13% pay cash on delivery, per AMVO. Why counting those orders as abandoned carts is a measurement mistake.
Data & measurement
Aguinaldo and sales: is the spike the date or your campaign
Argentine law pays the mandatory year-end bonus on the same two dates every year, to nearly the whole workforce at once. How to tell that effect apart from a campaign.
Retention & lifecycle
Fintech cross-sell: why customers stay stuck on one product
Every product inside a fintech tracks its own activation, but nobody measures how many customers use more than one. How to build that view without new data.
Retention & lifecycle
When to Prep Your CRM for Black Friday and Cyber Monday
US online spending already climbs in October, per Adobe Analytics. Why your CRM segments need to be ready before Cyber Week starts, not during it.
Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Paid media
Buen Fin in Mexico: The Demand That Does Not Need New Ad Spend
Buen Fin pushes every brand to bid for the same shopper the same week. How to reach part of that demand without fighting that auction.
Data & measurement
Price increases and churn: how to know if that is why the customer left
In Argentina, prices go up almost every month. When a customer does not come back after one, price is not always the cause: how to isolate the real effect.
Retention & lifecycle
Airline no-shows: why a booking is not a completed trip
What a no-show means in airlines, why it differs from a cancellation, and how it breaks post-flight messages when the CRM cannot tell the two apart.