Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
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Paid media
Buen Fin in Mexico: The Demand That Does Not Need New Ad Spend
Buen Fin pushes every brand to bid for the same shopper the same week. How to reach part of that demand without fighting that auction.
Data & measurement
Price increases and churn: how to know if that is why the customer left
In Argentina, prices go up almost every month. When a customer does not come back after one, price is not always the cause: how to isolate the real effect.
Retention & lifecycle
Airline no-shows: why a booking is not a completed trip
What a no-show means in airlines, why it differs from a cancellation, and how it breaks post-flight messages when the CRM cannot tell the two apart.
Retention & lifecycle
Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email
Customer.io vs. Klaviyo for Shopify: where each one wins. Klaviyo covers native store events; Customer.io adds WhatsApp, support, and offline data.
Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Paid media
Programmatic Media Buying in Mexico: Reach Is Not Enough Without Your Own Data
Programmatic buying purchases impressions, not customers. What data you need before scaling it in Mexico so it stops targeting people who already bought.
Retention & lifecycle
Shipping notifications: how to turn them into a retention channel
The shipping notification is the message customers open the most and brands use the least. How to turn it into a retention channel without adding a new one.
Retention & lifecycle
Why WhatsApp beats email with US Hispanic customers
A third of US adults use WhatsApp, and Hispanic adults use it most, per Pew Research 2025. Why that matters for confirmations, support and win-back.