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When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
Reply to a customer outside WhatsApp's 24-hour window without an approved template, and the message does not send. How the rule actually works.
In Peru, 58% already use digital wallets, but over 70% of small-business sales still happen in cash. Here is what data gets lost in each one.
An altar for Día de Muertos cost 18% more in 2025, per ANPEC. Someone who only buys for that date isn't a new customer: they come back next year.
Argentina's 2025 Cyber Monday booked $639 billion pesos with the highest average discount since 2021. How to separate more customers from more discount.
A customer books a car service appointment and never shows up. The dealership can't tell if they forgot, postponed, or switched to another shop. How to close that data gap.
Account-link drop-off in fintech onboarding costs more than a failed KYC. What Plaid's published data on Stash shows, and how to track the real gap.
In Peru, Lima holds 55% of home internet connections. The rest got online through phones, not broadband. What that means for your campaigns.
Redemptions and participation rise even when a program changes no purchase at all. The five-step method and holdout design we presented at LOMA 2026.
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