Retention & lifecycle
Shipping notifications: how to turn them into a retention channel
The shipping notification is the message customers open the most and brands use the least. How to turn it into a retention channel without adding a new one.
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Retention & lifecycle
Why WhatsApp beats email with US Hispanic customers
A third of US adults use WhatsApp, and Hispanic adults use it most, per Pew Research 2025. Why that matters for confirmations, support and win-back.
Retention & lifecycle
Building loyalty for a customer who pays through Yape, with no email on file
In Peru, many Yape and Plin payments come with a phone number and a WhatsApp chat, nothing else. How to turn that chat into a loyalty channel, no email needed.
Data & measurement
Cart abandonment in Mexico: the four reasons behind the 84%
84% of online shopping carts in Mexico get abandoned before checkout, per AMVO. Four different reasons call for four different responses, not one generic email.
Retention & lifecycle
Hot Sale in Argentina: how to tell new customers from pulled-forward sales
Argentina's Hot Sale 2026 revenue grew 19%, but half of businesses sold in three days what they sell in three weeks. How to tell the two apart.
Retention & lifecycle
Involuntary Churn: What It Is and How to Prevent It
Involuntary churn is not a decision, it is a failed charge. How to separate it from voluntary churn, measure it on its own, and recover it with timely retries.
Retention & lifecycle
Online course dropout: why enrollment does not predict who finishes
Enrollment in an online course does not say who will finish it. How to measure completion by cohort and what to trigger before a student drops out.
Retention & lifecycle
Auto dealership follow-up in Mexico: what happens after delivery
In Mexico, most dealerships go quiet after handing over the keys. How to use the data already on file to stay relevant until the next purchase.
Retention & lifecycle
The customer who paid in installments takes longer to come back
In Argentina, a customer who financed a purchase in installments has less card room to buy again until it is paid off. How to read that timing right.