Blog · Page 2

Data & measurement October 29, 2026 · 2 min read

A Blended LATAM Report Can Hide Which Country Is Actually Working

A single blended LATAM number can look healthy while one country carries it and another quietly drags. How to split the report before deciding where budget goes.

Data & measurement October 28, 2026 · 3 min read

Selling on Mercado Libre in Peru: why the customer is not yours

50% of Mercado Libre Peru revenue already comes from small businesses, per GfK. What buyer data stays on the platform and never reaches the seller.

Data & measurement October 27, 2026 · 3 min read

In Mexico, the digital gap is no longer access, it is purchase

Per INEGI, the urban-rural gap in online purchases in Mexico is 20.9 points, bigger than the gap in internet access (13.7 points). What it means for a campaign.

Retention & lifecycle October 26, 2026 · 2 min read

Shein and Temu in Argentina: why it is not a permanent customer loss

64% of Argentines who bought from an international platform in 2026 did it only once, per CACE. What that means for a local ecommerce competing with Shein and Temu.

Data & measurement October 23, 2026 · 3 min read

Failed Delivery from an Incomplete Address: Why It Repeats

The incomplete address gets fixed during delivery, but the fix never reaches the order system. Why the same failed delivery happens again on the next order.

Retention & lifecycle October 22, 2026 · 2 min read

Why Most Black Friday Buyers Never Come Back

Cyber Monday 2025 discounts topped 30% and BNPL hit $1.03B, per Adobe. Why that buyer behaves differently from a real new customer, and how to tell them apart.

Data & measurement October 21, 2026 · 3 min read

Selling on social media in Peru: the order that only lives in the chat

In Peru, 701,000 businesses sell through social media with no checkout of their own. What happens to the order when it only exists in an Instagram chat.

Retention & lifecycle October 20, 2026 · 2 min read

The Legal Year-End Bonus in Mexico Lands After Buen Fin

Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.

Retention & lifecycle October 19, 2026 · 2 min read

Día de la Madre in Argentina: the gift buyer is not your next customer

Argentina's Mother's Day ticket rose in pesos but bought less gift, per CAME. Counting that buyer as a new customer overstates your retention numbers.