Data marketing · Mexico
We unify Mexican brands’ customer data in a CDP and turn it into reliable measurement and automatic activation. The typical problem in Mexico is not lack of data but scale: millions of profiles scattered across the ecommerce platform, the ERP and the CRM, none of them ever talking to each other.
Big Mexican brands accumulate data in every system they have ever touched: the ecommerce platform, the ERP, the sales team’s CRM, the loyalty program. Each one works, but none holds the complete picture of the customer, and at that scale duplicates and incomplete profiles cannot be fixed by hand. The result is familiar: campaigns that talk to the same customer as if they were three different people, and reporting that never reconciles across teams.
Our work joins both ends: a CDP with a single profile per customer, deduplicated and carrying the full purchase and behavior history, and a measurement layer against the business’s real revenue, not against what each platform reports on its own.
With Zebrands (Luuna) we work on marketing automation over their ecommerce operation, and we run Aeromexico’s lifecycle communication on Customer.io. We are official Customer.io partners, and we know how to put architectures in production fast: the Bigbox implementation went live in 15 days and was replicated across five countries. Where AI adds value, we apply it: at Garden, 94% of leads are classified automatically.
Customer.io Platinum Partner
Reviews published by clients on the Customer.io agency directory.
★★★★★A tech partner that genuinely makes a difference
Working with Hyppo has been a very positive experience for our business. Their automation expertise let us optimize journeys and improve conversion results on the back of technology. They also stand out for their human quality and their ability to understand what the business needs and get the most out of the platforms.
★★★★★Smart, fast, committed and resourceful team
A genuinely exceptional partner. Beyond being smart and fast, the team brought real human warmth and a creative problem-solving mindset to every challenge. They were remarkably flexible, often helping us define what we actually needed when we couldn't articulate it ourselves. They organized our thinking, structured our data, and helped us unlock value we didn't know we had.
★★★★★A partner to scale with
Hyppo supported us end to end: from the technical integrations to the analysis and build-out of automated campaigns for every stage of the lifecycle. Their strategic approach, their execution and their attention to detail made a big difference.
★★★★★Excellent service
A company we would highly recommend: very reliable, with a lot of support and always available to sort out any issue.
The typical problem of large Mexican brands: customer data scattered across ecommerce, ERP, CRM and loyalty systems, with no single profile joining them, and measurement that depends on each platform’s dashboard. We unify everything in a CDP, build measurement against real revenue and automate activation on behavior.
Yes, the architecture is designed for it: the CDP concentrates the single profile and BigQuery supports cohort, retention and customer-value analysis over the full history. Deduplication and identity resolution run on automated rules, because at that scale reviewing profiles by hand is not an option.
Less than most expect: Bigbox’s Customer.io implementation went to production in 15 days and was later replicated across five countries. The real timeline depends on how many sources need connecting, but the approach is always the same: a first version live in weeks, not a year-long project.
No. The CDP workspace, the accounts and the data always belong to your company; we operate with access you can revoke at any time. It is one of the questions we recommend asking any agency before signing, along with who owns the architecture documentation.
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