Performance marketing · Mexico
We run performance marketing for Mexican brands: Google, Meta and TikTok in the most expensive and competitive ad market in Spanish-speaking Latin America. With CPMs climbing year after year, the edge is no longer bidding harder but measuring better: incrementality and customer value, not the attribution the platform reports.
In Mexico, global, regional and local brands all bid for the same buyer, pushing CPMs up across almost every category. Demand also concentrates in spikes: Hot Sale, Buen Fin and the biweekly payday rhythm move conversion as much as creative does. Paying a premium for the click and measuring it with platform attribution, which takes credit for sales that would have happened anyway, is the recipe for scaling budget without scaling the business.
That is why our Mexican accounts run on incrementality measurement, budget allocated by customer value, and a commercial calendar prepared weeks in advance: audiences, flows and creative ready before the spike, not during it.
We work with Mexican brands like Aeromexico, where we run lifecycle communication on Customer.io, and Zebrands (Luuna), where we work on marketing automation and SEO. Paid never runs in isolation: it coordinates with the lifecycle so the repurchase is not paid for twice. We are Meta Business Partners.
Customer.io Platinum Partner
Reviews published by clients on the Customer.io agency directory.
★★★★★A tech partner that genuinely makes a difference
Working with Hyppo has been a very positive experience for our business. Their automation expertise let us optimize journeys and improve conversion results on the back of technology. They also stand out for their human quality and their ability to understand what the business needs and get the most out of the platforms.
★★★★★Smart, fast, committed and resourceful team
A genuinely exceptional partner. Beyond being smart and fast, the team brought real human warmth and a creative problem-solving mindset to every challenge. They were remarkably flexible, often helping us define what we actually needed when we couldn't articulate it ourselves. They organized our thinking, structured our data, and helped us unlock value we didn't know we had.
★★★★★A partner to scale with
Hyppo supported us end to end: from the technical integrations to the analysis and build-out of automated campaigns for every stage of the lifecycle. Their strategic approach, their execution and their attention to detail made a big difference.
★★★★★Excellent service
A company we would highly recommend: very reliable, with a lot of support and always available to sort out any issue.
Because it is the largest Spanish-speaking digital consumer market and every brand knows it: global, regional and local players compete for the same audiences on Meta and Google. You do not win that by outbidding; you win with first-party audiences from the CDP, creative that rotates before it fatigues, and measurement that catches what is not working fast.
With preparation and prior segmentation: flows, audiences and campaigns are ready weeks before the event. The expensive mistake in these dates is giving the discount to the whole base; we build audiences that exclude those who would buy without the promo and measure the event against a control group, not against the platform report.
We use it as an operational signal, not as truth. Platforms tend to claim conversions that would have happened anyway, and in a market with expensive clicks that distortion costs real budget. Investment decisions are made against incrementality and the business’s real revenue, with platform attribution as one input among several.
Yes. The team is based in Buenos Aires and works Mexico City hours, with meetings and daily operation on the accounts in your time zone. The ad accounts and their history always remain your company’s property, with access you can revoke at any time and no lock-in on the setup.
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