Retention & lifecycle · Page 4

Page 4

Retention & lifecycle August 22, 2026 3 min read

Fintech onboarding: where users drop off before the first payment

The steepest fintech onboarding drop-off happens in the hours right after signup, before the first funded deposit. How to track that decay curve and act on it.

Retention & lifecycle August 22, 2026 6 min read

Customer retention: the three-stage framework we use

Retention does not get fixed with a reactivation campaign. It gets fixed by placing every customer in their lifecycle stage and measuring where the base stops leaking.