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CTO of Hyppo
CTO of Hyppo. He owns the part nobody sees: the event schema, customer identity across systems, the SAP integrations and the AI agents that hold up conversational selling over WhatsApp. He designed the workflow library Hyppo replicates from client to client, which is why a new workspace goes live in days rather than months.
See LinkedIn profile →Since 2023 a BCRP mandate forced Yape, Plin and banking apps to interoperate: any wallet can now pay your QR. The sale still leaves no unified customer record.
A single blended LATAM number can look healthy while one country carries it and another quietly drags. How to split the report before deciding where budget goes.
Per INEGI, the urban-rural gap in online purchases in Mexico is 20.9 points, bigger than the gap in internet access (13.7 points). What it means for a campaign.
The incomplete address gets fixed during delivery, but the fix never reaches the order system. Why the same failed delivery happens again on the next order.
Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.
When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
In Peru, 58% already use digital wallets, but over 70% of small-business sales still happen in cash. Here is what data gets lost in each one.
Argentina's 2025 Cyber Monday booked $639 billion pesos with the highest average discount since 2021. How to separate more customers from more discount.
In Peru, Lima holds 55% of home internet connections. The rest got online through phones, not broadband. What that means for your campaigns.
Couriers, sales reps and suppliers coordinate in WhatsApp groups that live on a phone. How to organize them, see which ones are active and keep the history.
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Customer.io vs. Klaviyo for Shopify: where each one wins. Klaviyo covers native store events; Customer.io adds WhatsApp, support, and offline data.
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.
There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.
CDP stands for Customer Data Platform: it unifies each customer’s data into one actionable profile. How it works, CDP vs CRM vs DMP, types, cost and how to choose.
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