Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Articles
Retention & lifecycle
Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email
Klaviyo handles email and SMS well on Shopify. The limit shows up when automation needs data that is not born in the order: that is where Customer.io comes in.
Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Data & measurement
Sales closed on WhatsApp and paid via Yape: why your campaign misses them
In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.
AI & automation
AI chatbots for business: how to pick the one that fits
There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.
AI & automation
What a CDP is and when your business needs one
A CDP unifies every customer interaction into a single actionable profile. What it actually does, how it differs from a CRM, and the signs your business already needs one.