Tomas Lagomarsino

CTO of Hyppo

CTO of Hyppo. He owns the part nobody sees: the event schema, customer identity across systems, the SAP integrations and the AI agents that hold up conversational selling over WhatsApp. He designed the workflow library Hyppo replicates from client to client, which is why a new workspace goes live in days rather than months.

See LinkedIn profile →

Writes about

CDP and data architecture
Automation
Applied AI
WhatsApp commerce

Articles

Data & measurement August 26, 2026 3 min read

Sales closed on WhatsApp and paid via Yape: why your campaign misses them

In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.

AI & automation September 12, 2025 5 min read

AI chatbots for business: how to pick the one that fits

There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.

AI & automation June 7, 2023 3 min read

What a CDP is and when your business needs one

A CDP unifies every customer interaction into a single actionable profile. What it actually does, how it differs from a CRM, and the signs your business already needs one.