Retention & lifecycle
The Legal Year-End Bonus in Mexico Lands After Buen Fin
Mexico's year-end bonus is due by law before December 20, weeks after Buen Fin. The budget already spent in November misses that demand.
Articles
Retention & lifecycle
Subscription Renewal With No Warning: Why It Ends in a Chargeback
When an annual renewal lands with no warning, the customer does not cancel: they dispute the charge as fraud with their bank. Why that costs more than a refund.
Data & measurement
Cash payments in Peru: the sale that leaves no customer data behind
In Peru, 58% already use digital wallets, but over 70% of small-business sales still happen in cash. Here is what data gets lost in each one.
Data & measurement
Cyber Monday Argentina: record revenue does not mean record margin
Argentina's 2025 Cyber Monday booked $639 billion pesos with the highest average discount since 2021. How to separate more customers from more discount.
Data & measurement
Lima and the rest of Peru browse differently: what that means for your store
In Peru, Lima holds 55% of home internet connections. The rest got online through phones, not broadband. What that means for your campaigns.
Data & measurement
How to manage the WhatsApp groups your operation runs on
Couriers, sales reps and suppliers coordinate in WhatsApp groups that live on a phone. How to organize them, see which ones are active and keep the history.
Data & measurement
Average order value in Peru ecommerce: why it is dropping
In Peru, ecommerce average order value dropped from S/190 to S/180 in 2026, per Capece. The business is not selling worse: the channel mix changed.
Retention & lifecycle
Klaviyo vs. Customer.io: When Your Shopify Store Needs More Than Email
Customer.io vs. Klaviyo for Shopify: where each one wins. Klaviyo covers native store events; Customer.io adds WhatsApp, support, and offline data.
Data & measurement
Cash on delivery in Peru: why an order is not a sale yet
In Peru, 10% of online purchases are paid cash on delivery. Why counting the order as a sale the day it is placed inflates the report, and what to track instead.
Data & measurement
Sales closed on WhatsApp and paid via Yape: why your campaign misses them
In Peru, a large share of small sales close on WhatsApp and get paid through Yape or Plin, outside any checkout. How to recover that sale for your ad reporting.
AI & automation
AI chatbots for business: how to pick the one that fits
There is no single best AI chatbot, only the one that fits your channel. A practical guide: WhatsApp vs web chat, human handoff, and what to measure first.
AI & automation
What is a CDP: meaning, how it works and when you need one
CDP stands for Customer Data Platform: it unifies each customer’s data into one actionable profile. How it works, CDP vs CRM vs DMP, types, cost and how to choose.