Nicolas Lew Deveali · CEO and co-founder of Hyppo

Nicolas Lew Deveali

CEO and co-founder of Hyppo

CEO and co-founder of Hyppo, the Data Marketing Agency behind the Customer.io implementations at Grupo Garden, Bigbox and Takenos. His work almost always starts in the same place: the data a company already has and is not using. That is where the cohorts, the lifecycle stages and the flows that later run on their own come from.

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Writes about

Growth
Retention and lifecycle
Customer.io
Data marketing

Articles

Retention & lifecycle August 22, 2026 3 min read

Fintech onboarding: where users drop off before the first payment

Fintech onboarding drop-off rarely happens at the signup form. It happens later, between verification approved and the first funded transaction, a gap that usually goes unmeasured.

Retention & lifecycle August 22, 2026 6 min read

Customer retention: the three-stage framework we use

Retention does not get fixed with a reactivation campaign. It gets fixed by placing every customer in their lifecycle stage and measuring where the base stops leaking.

AI & automation December 12, 2025 5 min read

Answer engine optimization: how to get AI to cite your brand

Classic SEO competes for the ranking. AEO competes for the citation. What changes when search answers instead of listing links, and the five things that actually move it.